Selected Ecommerce Projects
These are real ecommerce projects focused on structure, clarity and conversion, not just design.
Ways to Work With Me
I help ecommerce brands fix weak foundations, restructure underperforming stores, and optimise for stronger conversion as they scale.
Whether you need clarity, a strategic rebuild, or ongoing optimisation, there is a clear place to start.
Real Stores. Built for Conversion.
Worked with 1000+ ecommerce brands globally
This Is for You If:
Your store looks fine, but conversion feels inconsistent
You are investing time or money into traffic without confidence in the foundation
You know something is off, but cannot clearly identify what
You want strategic guidance, not just design
Scale-Ready Diagnostic
Best for: Founders who know something is not working, but need clarity before redesigning, scaling traffic, or making bigger decisions.
What it is?
A strategic review of your store across structure, messaging, creative and conversion.
What’s included?
- Review of homepage, navigation and UX flow
- Product page analysis
- Messaging and positioning review
- Conversion friction review
- Recorded walkthrough with findings
- Clear list of priorities and next steps
What you leave with: A clear understanding of what is weakening your store and what should be fixed first.
Store Build or Strategic Redesign
Best for: Brands that need more than advice and are ready to rebuild or restructure the store properly.
What it is?
A complete store build or redesign focused on turning the site into a coherent commercial system.
What’s included?
- Store architecture and UX flow
- Homepage and product page strategy
- Messaging and product positioning
- Visual direction and content structure
- Conversion-focused layout and implementation
- Strategic refinement before launch
What you leave with: A store that is clearer, stronger and built to convert, not just to look polished.
Growth & Conversion Optimisation
Best for: Founders with traffic and a live store who need stronger performance, clearer decision paths and ongoing strategic refinement.
What it is?
An optimisation-focused engagement aimed at improving how visitors move through the store and how confidently they buy.
What’s included?
- Product page optimisation
- Landing page and offer positioning support
- Review of trust signals and friction points
- Creative structure for campaigns
- Conversion-focused recommendations and refinement
What you leave with: A more efficient store experience and a clearer roadmap for improving performance over time.
How It Works?
-
1. Diagnose
-
2. Prioritise
-
3. Build or Refine
-
4. Strengthen
Every engagement starts by understanding where the store is currently breaking down.
This is not a surface-level review. I look at how your store is structured, how clearly your product is positioned, and how users move through the experience.
This typically includes:
- Store structure and navigation flow
- Product page clarity and hierarchy
- Messaging and value proposition
- Trust signals and friction points
- Overall buying journey
The goal is to identify what is actually weakening performance, not just what “looks off”.
Once the issues are clear, the next step is deciding what actually matters.
Most stores do not suffer from one problem, they suffer from too many disconnected changes. Instead of trying to fix everything at once, we define a clear order of priority.
This means:
- Identifying the highest-impact changes
- Removing unnecessary or conflicting elements
- Creating a clear direction before any work begins
This step ensures we are not guessing, but working towards a structured outcome.
This is where the work is implemented, depending on the type of engagement.
For store builds or redesigns, this involves restructuring the store so that everything works together, from layout and navigation to messaging and visual direction.
For optimisation work, this focuses on improving what already exists by refining key areas such as:
- Product page structure
- Content hierarchy
- Conversion elements
- Overall user flow
The focus is not just on design, but on making the store function as a cohesive system.
Once the structure is in place, the store becomes easier to build on.
At this stage, the experience is clearer, the messaging is more aligned, and the buying process is more intuitive.
This allows you to:
- Invest in traffic with more confidence
- Scale without constantly reworking the foundation
- Make better decisions based on a clearer system
The end result is not just a better-looking store, but a stronger commercial foundation.
This Is Probably Not for You If:
You are looking for the cheapest possible execution
You want fast cosmetic changes without strategic thinking
You need someone to simply follow instructions without input
You are not ready to invest in your store foundation
FAQs:
Do I need the Diagnostic first?
Usually, yes. It creates clarity and prevents unnecessary work.
What if I already have a store?
That is fine. I often work with existing stores that need restructuring, not replacement.
Do you only work on Shopify?
Shopify is my primary platform and where I do my best work.
Do you help with messaging and creative too?
Yes. My work focuses on structure, messaging, creative and conversion as one system.
Is this for beginners?
Not usually.
This work is designed for founders who already have a product and want to improve performance, not for those still exploring ideas or testing direction.
How do I know which offer is right for me?
If you are unsure, start with the Scorecard or get in touch and I’ll point you in the right direction.
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?
Is your store ready to scale?